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Am I a Marketing Failure?

I didn’t blog at all last week, even though according to my marketing plan, I’m supposed to blog at least once a week.

But it’s not just that. I also haven’t started researching webinar options that I want to try, or reached out to other publishing industry bloggers to see if they want to review my book.

Am I a marketing failure? What a terrible thing to think, if I’m putting myself out there as a marketing expert!

There are SO MANY marketing ideas that I didn’t take advantage of last week. (Or this week, for that matter.)

But no, I’m not a failure.

This is the book I checked out of the library 3 weeks ago, and then had to return unread because I was too busy to open it. Oh, the irony.

This is the book I checked out of the library 3 weeks ago, and then had to return unread because I was too busy to open it. Oh, the irony.

I’m one person, with a full time job, and a family, and friends, and a life. There are only so many hours in a day, and recently they’ve all been full.

As authors, we’re faced with an almost limitless pool of opportunities to connect with our audiences and share our books. There’s always going to be something more that we could be doing, probably a smaller number of things we should be doing, and an even smaller number of things that we can actually do.

It’s time to focus on the last part, and forgive myself the rest. Literary agent Amanda Luedeke had a good article about this a couple of weeks ago, where she reminded her readers to make realistic goals, and to tackle them one manageable task at a time.

So today I remember that there are plenty of things that I did do last week: I answered interview questions for a blog that will run in a few weeks. I prepared for and taught a Guide to Getting Published class for aspiring writers. My books were featured at an all-day seminar hosted by the Mystery Writers of America Northwest. I launched a new promotion on NoiseTrade (check it out: for the month of August you can download The Author’s Guide to Marketing for free). I finally mailed the finished book to my core group of supportive, wonderful endorsers.

That’s enough for a week. I can shift the other ideas to next week, and keep plugging away.

This is why having a marketing plan is important. It helps me figure out what comes next, and how the pieces fit together. It teaches me to prioritize, and instead of worrying about what didn’t happen, to “move on to other things” and say:

What’s next?

(Thanks, Jed Bartlett)

Book marketing is a marathon, not a sprint. Your book will be around for a long time. And if you don’t overdo it, so will you. 

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