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Posts Tagged ‘book release’

Choosing Higher Ground: Release Day!

Publishing can be a long, slow process, but there’s nothing like the feeling of holding a book in your hand and thinking I made this! Two years ago, the head of a small publishing company I’ve done some marketing work for approached me with a new project. He’d heard a local business leader speak at a Rotary Club event (of all things) and was blown away by how much the man’s message resonated. There was a book there, the publisher was sure of it. The business leader agreed, but he was busy running a company and launching a think tank and changing the world, and didn’t have time to organize his thoughts and ideas into chapters. They needed a collaborator.* Within five minutes of my first phone call with Mike Weisman, I was sold. After forty years as the head of an award-winning advertising agency, he’d observed hundreds of businesses […]

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  • It’s Up to You to Get Noticed (Before You Self Publish #5)
    If you want to self publish, you will have to work to get noticed. Here we are at last, on the final point of this blog series “Before You Self Publish.” So far we’ve talking about the importance of thinking like a CEO, the danger of releasing a book too soon, the value of print, and the importance of the...
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