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Why Isn’t My Social Media Selling More Books?

My week is full of marketing meetings with authors. And, since this is the twenty-first century, at some point every conversation about marketing comes back to social media. We’ve all heard that authors need some kind of social media presence. But all social media is not the same, and it certainly doesn’t all get the same results. If you’re a new writer wondering why your Facebook page or Twitter feed isn’t generating the kind of attention you think it should, ask yourself a few questions: 1.       Am I being social, or am I self promoting? You’ve seen the accounts, with a long string of spammy sales messages with more exclamation points than substance. “Buy my book!” “Look, I have a book!” “Hey, my #book is for #sale—go buy it!!!!” If you are only using social media to promote your book and try to generate immediate sales, you’re missing the point, and you’re turning […]

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