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Posts Tagged ‘jacket copy’

Readers Judge Books By Their Covers (Before You Self Publish, Part 4)

We’re continuing the Before You Self Publish series. Don’t miss Part 1, Think Like a CEO; Part 2, Don’t Publish Too Soon; and Part 3, Publish in Print. Long before I worked in book publishing, a friend introduced me to a twist on the classic cliché: If you can’t judge a book by its cover, then someone’s not doing their job. First impressions matter, especially in books, where readers have so many options. A person browsing in a bookstore (either physical or online) looks at the book cover and decides in less than 8 seconds if it’s appealing to them. If so, and ONLY if so, they’ll pick up the book, turn it over and read the back cover copy (or, if they’re online, read the product description). If THAT’S not interesting to them, the reader moves on without ever opening the book to see the writing itself. Says one popular […]

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  • It’s Up to You to Get Noticed (Before You Self Publish #5)
    If you want to self publish, you will have to work to get noticed. Here we are at last, on the final point of this blog series “Before You Self Publish.” So far we’ve talking about the importance of thinking like a CEO, the danger of releasing a book too soon, the value of print, and the importance of the...
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