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Posts Tagged ‘marketing’

It’s Up to You to Get Noticed (Before You Self Publish #5)

If you want to self publish, you will have to work to get noticed. Here we are at last, on the final point of this blog series “Before You Self Publish.” So far we’ve talking about the importance of thinking like a CEO, the danger of releasing a book too soon, the value of print, and the importance of the cover. Now let’s think about how to get that book in readers’ hands. Yep, if we’re going to talk about self publishing, we need to talk about the M word: Marketing. It’s not a bad word. Really. Marketing is the collection of things that you do in order to build positive name recognition for you and your work. It’s not a bad word, but it is one with a bad reputation. Many writers who self publish act as if the hard work will be done once the book is written and […]

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5 Ways to Make a Writers’ Conference Work for You

I know I need an agent, but I don’t know where to find one. I don’t know how to start building an author platform…I don’t even know what a platform is! I should join or start a critique group, but I don’t know any other writers! Sound familiar? Aspiring authors and curious writing bystanders say things like this to me a lot, and my answer is always the same: Get Thee to a Writers’ Conference! Although writing a book can be a solitary, introverted activity that you can do without bothering to put on pants, publishing a book is a community activity. Writers’ conferences are the places where we network, visit, and meet the next generation of authors. There are hundreds of multi-day events for writers all over the country and around the world. They’re organized for writers in a particular region, or for a specific genre of writing. Some conferences […]

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Why Everyone Isn’t Going to Read Your Book

Who will read your book? When I start working with a new client, either on the marketing or the editing side, I always ask some version of this question. All too often, the answer I get is some variation of “Everyone will like my book! It will appeal to women and men, from their teens all the way to senior citizens! People who don’t even read books will want to read this one!” Sorry, wrong answer. Nothing appeals to Everyone. Even Harry Potter and the Bible have their serious fans and their detractors. In my experience, if an author hasn’t thought deeply about their readers, and they don’t have a basic understanding of who those readers are and what they like, it’s a sign that they haven’t yet really thought deeply about what happens when their book comes out, either. They haven’t shifted gears from “writer” to “ready-to-publish author.” Part of your Author job is to promote yourself […]

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Why Isn’t My Social Media Selling More Books?

My week is full of marketing meetings with authors. And, since this is the twenty-first century, at some point every conversation about marketing comes back to social media. We’ve all heard that authors need some kind of social media presence. But all social media is not the same, and it certainly doesn’t all get the same results. If you’re a new writer wondering why your Facebook page or Twitter feed isn’t generating the kind of attention you think it should, ask yourself a few questions: 1.       Am I being social, or am I self promoting? You’ve seen the accounts, with a long string of spammy sales messages with more exclamation points than substance. “Buy my book!” “Look, I have a book!” “Hey, my #book is for #sale—go buy it!!!!” If you are only using social media to promote your book and try to generate immediate sales, you’re missing the point, and you’re turning […]

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Look Out, Seattle, Simon Wood Is Coming to Town: An Interview

Publishing is changing fast, as any author who’s been in the business for a few years will tell you. And if you’re in the western Washington area on August 9, prolific mystery and thriller author Simon Wood will tell you. The Mystery Writers of America, Northwest Chapter, is bringing Simon to Bellevue College on August 9 for an all-day event called: The 21st Century Author: How to Connect With the Publishing Industry and Build an Audience Simon knows his stuff: he’s sold more than 500,000 e-books since 2011, both through self publishing and traditional publishing. And more than that, he knows how to make it interesting. When I went poking around on his Facebook profile, I found a comment from an attendee at a workshop he did in California last year: “Simon’s Marketing workshop was filled with useful information on how to get your name and work out where people can […]

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  • It’s Up to You to Get Noticed (Before You Self Publish #5)
    If you want to self publish, you will have to work to get noticed. Here we are at last, on the final point of this blog series “Before You Self Publish.” So far we’ve talking about the importance of thinking like a CEO, the danger of releasing a book too soon, the value of print, and the importance of the...
    Read more